Using Mendelow's matrix, a stakeholder has high power and low interest in an organisation's activities. How should the organisation manage this stakeholder?
Answer and explanation
Correct answer: B. Keep satisfied
- Step 1: Mendelow's matrix plots power against interest.
- Step 2: High power, low interest stakeholders should be kept satisfied so that their interest does not increase and cause trouble.
- Step 3: Each quadrant has its own approach.
Answer
Keep satisfied.
Why not the others: Keep informed: This approach is for stakeholders with high interest but low power. Key player: manage closely: This approach is for stakeholders with both high power and high interest. Minimal effort: This is for low power and low interest stakeholders.
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