A company applies analytics to a very large, fast-changing and varied set of data from sales systems, social media and sensors. Which term describes data with these characteristics?
Answer and explanation
Correct answer: B. Big data
- Step 1: Big data is described by volume, velocity and variety.
- Step 2: The scenario mentions large amounts, quick changes and different formats.
Answer
Big data.
Why not the others: Master data: Master data is the core, stable data about customers, products and suppliers. Structured data: Structured data is organised in fixed fields, and that does not capture the volume and variety described. Metadata: Metadata is data about data.
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