Why might the policy not work elsewhere, according to the rival? (Passage: A retail pricing change)
A supermarket chain replaced 'buy one, get one free' offers on fruit with a permanently lower price per item. Sales volumes of fruit rose by 4 per cent, but food waste in customers' homes, as measured by survey, fell by 9 per cent. The chain argues that shoppers now buy what they intend to eat. A rival retailer points out that the survey relied on customers' own estimates and that the chain's fruit prices were already below the market average, so the policy might not work elsewhere.
Answer and explanation
Correct answer: B. The chain's fruit prices were already below the market average
- Step 1: Return to the rival's second point. Step 2. Prices were already below market average, so the lower price may have had a distinctive effect. Answer: The chain's fruit prices were already below the market average. Why not the others: The other reasons are not given.
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