What does 'ephemeral' mean when describing digital social media trends?

Answer and explanation

Correct answer: C. Lasting for a very brief time; fleeting

  1. Step 1: 'Ephemeral' originates from the Greek 'ephemeros' (lasting only a day).
  2. Step 2: In sociological and media studies, it describes phenomena that surge quickly and vanish rapidly without enduring longevity.
Answer
Lasting for a very brief time; fleeting.
Why not the others: 'Permanently inscribed in archaeological stone' describes monumental epigraphy; 'Universal and unchanging across human generations' describes perennial or immutable realities; 'Intentionally designed to resist electronic deletion' describes immutable digital storage.

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What does 'ephemeral'… | University of Bahrain Aptitude Test (UOB Aptitude)