Retail analyst: 'Online grocery delivery services experienced explosive revenue growth during the pandemic. However, retaining suburban customers will prove difficult now that brick-and-mortar supermarkets have expanded self-checkout lanes and curbside pickup.'

Which of the following, if true, would most strengthen the analyst's projection?

Answer and explanation

Correct answer: A. Suburban shoppers express strong preferences for personally selecting fresh produce and meat rather than delegating selection to warehouse pickers

  1. Step 1: Identify the analyst's projection: online grocery delivery providers will face difficulty retaining suburban customers once physical supermarkets offer convenient curbside pickup and self-checkout.
  2. Step 2: Determine what strengthens this prediction: evidence demonstrating that suburban shoppers possess specific preferences that favor visiting physical supermarkets when pickup options exist.
  3. Step 3: If suburban shoppers strongly prefer personally inspecting and selecting fresh produce and meat rather than delegating selection to warehouse pickers, they have a compelling reason to patronize local stores.
Answer
Suburban shoppers express strong preferences for personally selecting fresh produce and meat rather than delegating selection to warehouse pickers.

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